This is the Softpulse installer which bundles applications with offers for additional 3rd party software, mostly unwanted adware, and may be installed with minimal consent. The application installer.exe by Mime Ventures has been detected as adware by 12 anti-malware scanners. The program is a setup application that uses the Softpulse SoftwareBundler installer. It will plug into the web browser and display context-based advertisements by overwriting existing ads or by inserting new ones on various web pages. It is also typically executed from the user's temporary directory. While running, it connects to the Internet address www.ibbalance.com on port 443.