The service provides capabilities for browser plugins to inject advertising on web sites. From the site: "OpenApp Media provides advertising technology for the software applications--specifically browser plug-in applications. We strive to bring you the most relevant and compelling offers while being non-intrusive. Our advertising platform enables software developers to generate revenue for their efforts and enables them to maintain and continue to build software applications. If you no longer wish to see OpenApp Media advertisements, uninstall the software application that you are using that uses OpenApp Media. Once uninstalled, you will no longer see any advertisements, but will also no longer have access to the software application. The domain openappmedia.com is registered by proxy through GODADDY.COM, LLC and was originally registered in June of 2011. The hosted servers are located in Ashburn, Virginia within the United States which resides on the Amazon.com, Inc. network. The domain uses the Amazon Web Services (AWS) cloud computing platform.