This is the Softpulse installer which bundles applications with offers for additional 3rd party software, mostly unwanted adware, and may be installed with minimal consent. The application installer.exe by Mime Ventures has been detected as adware by 1 anti-malware scanner with very strong indications that the file is a potential threat. The program is a setup application that uses the Softpulse SoftwareBundler installer. It is also typically executed from an Internet Explorer cache folder. The file has been seen being downloaded from d1gt2niaco7ens.cloudfront.net. While running, it connects to the Internet address www.ibbalance.com on port 443.